17.03.2022

Germany

DAB+ in focus: German nationwide promotional period from 16 May

"Hear what you want, but hear it right. With the new generation of radio.” This is the key message of the next nationwide campaign when ARD, Deutschlandradio, private broadcasters and other members of the Digitalradio Deutschland association jointly advertise the digital radio standard DAB+ from May 16th to 29th. The cross-media campaign elements used during the campaign include TV spots, nationwide radio spots and program trailers as well as image motifs for use in print and online marketing, for example on social media platforms. Training courses for electronics retail employees in over 1,200 stores and shelf branding in the DAB+ PoS brand design round off the multichannel communication.

(Vivanty.de) Read more