09.02.2022

Bauer Media Audio expands its presence to Portugal

Bauer Media Audio is expanding its presence to Portugal. The UK-based company has acquired Media Capital Radios, the radio assets of Lisbon-based Media Capital Group. The move is part of Bauer's strategy to consolidate its authority as Europe's strongest commercial radio group, and in addition to a presence in the U.K., the group is also expanding into Poland, Denmark, Sweden and Norway, as well as Slovakia, Ireland and Finland.

(La Lettre Pro) Read more