Radio always most preferred in Italy
93% of Italians believe that the radio receiver is a fundamental element when deciding to buy a car. The radio , in fact, continues to be the preferred source of entertainment in the car all over the world and 87% of potential buyers of cars in Italy said that it would be less likely to buy or lease a vehicle not equipped with a radio receiver. “The latest study carried out by Edison Research testifies to the importance and contemporaneity of the radio medium. The increasingly widespread presence of DAB in the cars of all Italians as a fundamental and decisive element for motorists is a strong signal of the importance of this technology in which RTL 102.5 has always believed", declares the President of RTL 102.5 Lorenzo Suraci.
(RTL.it) Read more