09.11.2021
89% UK car buyers want broadcast radio as standard
The recent car buyers survey also reveals that the availability of radio has a major impact on consumers’ vehicle purchasing decisions: 78% of prospective car buyers in the UK say they would be less likely to buy or lease a vehicle that is not equipped with a built-in radio tuner. Laurence Harrison, Director of Automotive Partnerships, Radioplayer told RadioToday: “We don’t think this type of consumer research is done by automotive companies and it provides invaluable insight for car manufacturers planning the radio experience in their future dashboard systems. Car buyers have spoken – they value radio, and in particular broadcast radio, above all other audio!”
(Radio Today) Read more