08.02.2021

Switzerland

Advertisements now displayed on DAB+ receivers

Advertisers in Switzerland can now display adverts on DAB+ receiver screens, both at home and in the car, thanks to the DAB+ feature SLS. Brands now advertising via DAB+ include Opel, Heinz, Tabasco, AutoScout24 and FinanceScout24, joining early adoptors Smile.direct, Lattesso, Helvetica and Seeklinik Brunnen.

(Klein Report) Read more