28.08.2020

Switzerland

Display Ads will appear on the screen of DAB+ capable car displays

Swiss advertising customers can now use “DAB Display Ad” to stream their message directly into the car. The Zurich digital agency TheIndustry and the Swiss DAB+ network operator Digris have developed the new advertising platform including a fully automated booking system. Three high-profile companies already run national campaigns - insurer Smile.direct, coffee manufacturer Lattesso and healthcare provider Seeklinik Brunnen.

(Persoenlich.com) Read more