01.09.2020

WorldDAB publishes Metadata Information Sheet

Radio is facing increasing competition in the car. Radio has to be seen as well as heard. One of the best ways for broadcasters to secure their place on the dashboard screen is to provide metadata. Broadcasters are responsible for providing metadata into the car to ensure that their stations look as good as they sound to the driver. This information sheet will tell you what metadata is, why it’s important and what you as broadcasters need to do to provide the correct metadata.

(WorldDAB) Read more