Switzerland prepares listeners for FM switch off
Switzerland prepares listeners for FM switch off
Watch this week’s virtual presentation by René Wehrlin at Swiss media regulator OFCOM with the latest on DAB+ in Switzerland, where broadcasters are gearing up to switch off FM by no later than in 2024 – and possibly earlier.
René explains why Switzerland is switching off FM, outlines the recently launched Swiss DSO campaign preparing listeners for the final switch from FM to DAB+, and introduces us to the campaign mascot Dabsy.
With the slogan "More programs, more sound, more radio", the campaign focuses initially on reinforcing the benefits of DAB+ ‘Your radio thinks of you’. Closer to DSO the campaign shifts focus to ‘Think about your radio’ mobilising listeners to buy a DAB+ radio in preparation for the FM switch off.
DAB+ is now the most used radio reception platform in Switzerland with 37% of all listening, and digital listening making up 68% of all listening. Only 15% of listeners were using FM exclusively end 2019.
Watch the video and download the presentation