A digital radio platform for all of Germany
[Halle / Saale] In Germany there is now a focal point for the digitization of radio. With the renaming of the Initiative Marketing Digital Radio Digital Radio platform eV eV in an exchange and discussion platform is created, what can the interests of all parties focus on the digitization process. The new platform is thus stakeholders for public and private radio broadcasters, device, chip and automotive industry and automobile associations, trade and media policy. With the name change of the seat of the platform moves from Bonn to officially Halle / Saale (Sachsen-Anhalt). "The major challenges of the digitalization of terrestrial broadcasting distribution can only be met through a close integration of all involved. The former name 'IMDR focused' too much on marketing. This could reflect the current initiative is no longer the whole process of digitization, "founded Michael Richter, CEO of digital radio platform, the change of name. The platform will also close a gap that was created by adjusting the Federal-State initiative, the Forum of Digital Media.
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