25.11.2019
SCA carries out testing on Adelaide DAB+ channels
SCA has begun an experiment in Adelaide that puts its live local breakfast show on air across each of its DAB+ stations in that city. SCA CEO Grant Blackley said “This is a test of what can be done. We have built reach with our analog and digital strategy, but something was missing", adding that "if this works it will give a high level of personalisation, with different music choices for listeners.”
(Radio Info) Read more