25.10.2018
RAJAR Q3 2018: Record share of 52.4% for digital radio
Digital listening share has remained above the important halfway mark and increased from 48.8% to 52.4% in the last 12 months. Total digital listening hours grew by 5.4% year on year, or 27.5 million hours. DAB listening in cars accounted for 11 million hours (or 40%) of all digital listening growth, while listening in home via online/Apps accounted for 13.5 million hours (or 49%) of all digital listening growth. The surge in digital listening was supported by growth in national digital listening which exceeded 60% for the first time at 60.9%.
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