Digital listening increases in latest RAJAR report
Digital listening surged beyond the 50% threshold to reach a new record share of 52.4%, up from 48.8% in Q3 2017, according to RAJAR Q3 2018 data released today. Total digital listening hours grew by 5.4% year on year, or 27.5 million hours. DAB listening in cars accounted for 11 million hours (or 40%) of all digital listening growth, while listening in home via online/Apps accounted for 13.5 million hours (or 49%) of all digital listening growth.
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