New international research finds broadcast radio and the car “an inseparable duo”

11.06.2026 - Top story -

A major new international study launched today at WorldDAB Automotive 2026 has delivered compelling evidence that broadcast radio — with DAB+ as the established digital terrestrial broadcast radio platform — is essential, expected and embedded in the in-car experience. Presented to senior automotive, broadcast and policy leaders at the annual event in Frankfurt, the findings underline the continued importance of ensuring broadcast radio’s prominence and easy access in the dashboard as vehicles become increasingly connected. The study shows that 83% of car buyers listen to radio in the car, making it the number one in car audio source by a clear margin. Radio is also the most frequently used: half of all respondents said it is the audio they listen to most often.

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