egta joins Radio Ready, extending industry focus on radio discoverability in connected cars

04.06.2026

egta, the international trade body for multiplatform TV and audio businesses, has joined Radio Ready, the global industry-wide campaign focused on ensuring radio remains accessible, prominent and easy to discover in connected cars. The move brings broadcasters, advertisers and media companies together behind a shared goal: keeping radio easy for listeners to find and use as cars become increasingly connected. Radio Ready was established as a unified response by the broadcasting industry to shifts in the in-car entertainment environment. While in-car radio remains vital to drivers and passengers, the way it is accessed is changing, with increasingly complex entertainment systems creating new challenges for discovery, visibility and ease of use.

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