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‘Ensemble pour le DAB+’ strengthens its communication in 2025

18.12.2024 - France France

‘Ensemble pour le DAB+’ wants to step up the promotion of DAB+ in France next year. It unveiled its ‘proactive plan’ to raise awareness of the digital terrestrial radio broadcasting standard among professionals and the general public, at a meeting on 16 December attended by a wide range of players in the sector (retail, automotive, institutional, etc.). In particular, the association plans to step up its communication campaigns in 2025: four campaigns staggered over February, May, August and the end of the year. They will highlight DAB+, the purchase of compatible receivers at home and the use of this technology in the car. Communication tools will be made available to shops and dealerships, and campaigns on radio stations' social networks will round off the campaign.

(CB News) Read more