Global commercial chief Mike Gordon on launching 12 DAB stations in one day

29.10.2024 - United Kingdom

Last month, Global launched 12 radio stations in one day — an “ambitious goal”, according to chief commercial officer Mike Gordon: “But we like ambitious goals.” The stations comprise sub-brands for Heart (Musicals, Love and ’10s), Smooth (’80s, ’70s and Soul), Radio X (’00s, ’90s and Chilled), Classic FM (Movies and Calm) and Capital (Anthems). But why 12 and why launch them all on the same day? “It could have been more, honestly," says Gordon. But we felt that was the right time and it’s a balance of what’s the investment, what’s the technical involvement, where’s the programming gap, where’s the window, where’s the market and where is it additive?”

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