A matter of trust — good news for radio from WorldDAB
Good news for the radio industry came from the WorldDAB session at IBC2023 on Sunday, Sept. 17, in partnership with Broadcast Networks Europe. According to the EBU Media Intelligence Service, radio emerged once more in 2022 as the most trusted medium in Europe — 56% of EU citizens trust radio. “This trust has been preserved since the very beginning,” said Edita Kudláčová, EBU’s head of radio, pointing out how the internet and online social networks scored a poor trust figure in the same survey. “Radio for us is a combination of live radio, on-demand content, as well as everything that goes on a podcast,” Kudláčová continued, confirming how the concept of “radio” is live and evolving.
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