Radio remains essential in-car, new research for WorldDAB confirms
Radio remains an essential part of the in-car experience, and is the most listened-to audio platform in the car, important new research released today has confirmed. The “Dashboard Dialogue” study 2023 is a major survey of recent and prospective car buyers conducted by Edison Research for WorldDAB – the global industry forum for DAB digital radio. It provides a more in-depth review of DAB radio’s usability in the car - with videos from consumers detailing their likes and dislikes, plus what they love about radio in the car today. The new research was conducted across France, Germany and the UK, through in-car interviews with radio listeners, and over 2,400 online interviews. Reinforcing the need for broadcast radio to remain prominent in the dashboard, the study found that 91% of recent and prospective car buyers said it was important that their recent or next vehicle has DAB/DAB+ or FM radio.
(WorldDAB / Edison Research) Read more