Metadata holds the key to a great experience

23.09.2022 - Radioplayer WorldDAB Member - United Kingdom United Kingdom

Radioplayer's Laurence Harrison spoke about "Keeping radio at the heart of the car dashboard" at yesterday's "Tuning In" conference, organised by the UK commercial radio trade body, Radiocentre. Harrison was asked: If broadcasters had to do one thing to help ensure a strong future for radio in the car, what would it be? "Metadata holds the key to a great experience in the car, no doubt," he responded. "So if you’re providing us with that data, that information, the experience of radio, of your station in the car, is going to be so much better – the station logo, the track and now playing information, even to get voice control right." The full session is available to watch and share.

(Radiocentre) Read more