Over 8 million DAB+ receivers in Italian homes and cars
30.11.2021 - Italy
According to new research published by GfK Italia, commissioned by DAB Italia, there are now over 8 million owners of a DAB+ digital radio receiver in Italy - domestic and in-car - and that number is anticipated to exceed 9 million within the next 12 months. 82% of those who own a digital receiver usually listen to DAB+ programmes, and among those, as many as 40% are predominantly or exclusively DAB+. 52% listen to DAB+ radio every day, several times a day, mostly in the morning between 5am and 1pm. Only 18% continue to prefer listening to analogue FM, mainly because their favourite local radio station is not yet broadcast digitally.
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