In Australia, DAB+ and RadioApp extend radio’s reach
Commercial Radio Australia Chief Executive Officer Joan Warner has said, “DAB+ audiences have grown as a result of broadcasters enhancing their digital radio formats and car manufacturers continuing to add DAB+ radios to their vehicle ranges. Broadcasters need to be a bit more strategic. We know that no mobile network can carry all of radio listening traffic live and local. If everybody tried to do all of their radio listening over a mobile network, the network would crash."
(Radio World) Read more