DAB+ multiplex in NRW opens new multimillion market
20.10.2021 - Germany
Radio listeners across North Rhine-Westphalia can listen to a wider selection of programmes from 29 October with 16 services via DAB+. Said Jan-Uwe Brinkmann: “Finally, a real radio market will also emerge in NRW with attractive nationwide providers and competition in private radio. According to estimates by market observers, up to 100 million euros in advertising money per year are wasted because the previous politically wanted radio landscape was unable to offer the appropriate advertising space. We and the other platform programmes will now change that with our nationwide offers. In this respect, the launch of DAB+ in NRW opens up a new multi-million market."
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