German radio industry joins forces for nationwide DAB+ Christmas campaign

11.10.2021 - Germany Germany

ARD, Deutschlandradio, private broadcasters and other members of the Digitalradio Deutschland association are together promoting DAB+ together with a nationwide campaign. From November 22nd to December 5th, the various measures on TV and radio as well as in print and online are under the motto: “Hear what you want, but hear it right. With the new generation of radio." The cross-media campaign elements used include TV spots, nationwide radio spots and program trailers on public and private radio, as well as image motifs for use in print and online marketing, and on social media platforms. The multichannel communication will include training courses for employees in over 2,200 retail stores.

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