New Australian DAB+ campaign

21.05.2020 - Australia Australia

Commercial Radio Australia’s latest DAB+ campaign features 10 ads, with multiple versions of each creative targeting both younger and older demographics, allowing stations to run the most appropriate for their audience. 

 The campaign celebrates the emotional connection listeners have with radio and the new world of choice offered by DAB+ digital radio. With over 20 extra stations and crisp digital sound, DAB+ provides listeners with more radio to love.

The objective of the campaign is to drive awareness of DAB+ radio by promoting the benefits of choice and improved sound quality, and inspire consumers to consider DAB+ as a required feature when they purchase their next audio device.