DAB+ a big part of SCA strategy says head of content

SCA's head of content Mike Fitzpatrick has high hopes for digital radio, with DAB+ playing a big part in the company's business strategy. Touching on the launch of new digital radio station Triple M Aussie, Fitzpatrick highlights that this launch alone helped them gain over 65,000 new listeners, and attract advertisers who are increasingly keen to get exposure across a number of platforms and audio assets.
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