Dashboard Dialogue - Edison Research
Date: 31st January 2024
During 2023, WorldDAB commissioned a major survey of recent and prospective car buyers conducted by leading audio research company Edison Research.
"Dashboard Dialogue" provides an in-depth review of DAB radio’s usability in the car - with videos from consumers detailing their likes and dislikes, plus what they love about radio in the car today. The new research was conducted across France, Germany and the UK, through in-car interviews with radio listeners, and over 2,400 online interviews.
The initial findings from this unique study were presented at WorldDAB Automotive 2023. Now, on Wednesday 31 January 2024, we're taking a deeper dive into the findings in an exclusive 30-minute webinar, offering further insights, building on the data already released.
Hear first hand what drivers say about the useability of radio and how they're using the UX. Find out the features they don't use, and learn about ones they love, such as the choice of stations and ease of use offered by DAB+.
Join us online for this free expert webinar with Megan Lasovick, Vice President, Edison Research and Jaqueline Bierhorst, President, WorldDAB, to see and hear directly how drivers are using your user interfaces in the car.
Wednesday 31 January 2024, 14:00 GMT / 15:00 CET on Zoom.
Jacqueline Bierhorst, Project Director
Digital Radio Netherlands
Jacqueline Bierhorst has been a pioneer in commercial radio since 1987, specialised in distribution, marketing, and content. She has a strong track record in launching and leading successful commercial television and radio channels in The Netherlands and Belgium. From 2011 until 2015 she was project leader on the roll out of the DAB+ network in The Netherlands and since 2015 she is project director Digital Radio NL, a collaboration between public and commercial broadcasters and the Ministry of Economic Affairs coordinating involvement of all stakeholders and joint marketing of Digital Radio. Bierhorst is owner of Jacky B Entertainment Solutions, President of WorldDAB, a member of the WorldDAB Steering Board and an active ambassador of digital radio throughout Europe. She is also a consultant to the Flemish Government, Department of Culture, Youth and Media for the introduction of DAB+ in Flanders, initiating collaboration throughout the Flemish stakeholders on digital radio and country manager Radioplayer Netherlands.
Megan Lazovick, Vice President
Megan Lazovick is a Vice President at Edison Research. She crafts custom research for thought leadership and content marketing and specializes in the creative presentation of data and insights. Lazovick is an experienced moderator in many forms of qualitative research: focus groups, one-on-one interviews, and ethnographic in-person studies. She has spent substantial time traveling around the country interviewing people about their lives and passions. Her observations on consumer attitudes and behaviour helped to shape custom research studies that have been widely publicized and cited in the media industry, such as Edison’s Share of Speech and NPR and Edison Research’s Smart Audio Report. She has presented internationally at Next Radio, The European Radio Show, RAIN Summit London, Campaigns and Marketing Summit, Marketing to Women, Marketing to Moms, Country Radio Seminar, and other prominent media industry events. Lazovick is a graduate of The College of New Jersey where she majored in Communication Studies with a focus in radio and television.