United Kingdom - Marketing - History
09.03.2015
Digital Radio UK is the organisation charged with overseeing the promotion of digital radio in the UK. Consumers and listeners can find out all about digital radio at www.getdigitalradio.com.
2015 Campaign
A new radio ad campaign started in March 2015 [listen here].
2014 Campaigns
- The Christmas digital radio industry advertising campaign, featuring Formula One host and ex-Gadget Show presenter Suzi Perry, ran on air on commercial radio and BBC national and local radio stations [listen here on SoundCloud]. The campaign received the widest support from broadcasters and includes executions which ran on BBC digital stations Radio 6 Music [listen here], Radio 4 Extra and Radio 1 Xtra [listen here] D1 digital stations as well as commercial groups as diverse as Global, Bauer, Communicorp, talkSPORT, Free Radio, Town and Country, KMFM and community stations.
- A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
- As part of the BBC summer digital radio campaign the BBC is produced 15 second TV slides to run on the end of content promos fweaturing information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and supported online.
- A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air.
- Installers and products (starting with the vehicle industry) will begin to carry the ‘Tick Mark’ certification from around Q4 2014. Communication campaigns of the ‘Tick Mark’ will run simultaeneously.
- After the success of the Absolute Radio/Peugeot on air car giveaway promotion, Absolute Radio launched their version of the industry summer coordinated digital radio campaign 'Don't miss a thing' with 6 new executions featuring Absolute Radio presenters and the choice of Absolute Radio stations. There is consistent messaging with the 9 BBC trails and 9 commercial radio ads, which are on air and run through to early August.
12.01.2015
Digital Radio UK is the organisation charged with overseeing the digital radio switchover in the UK.
2014 Campaigns
- The Christmas digital radio industry advertising campaign, featuring Formula One host and ex-Gadget Show presenter Suzi Perry, ran on air on commercial radio and BBC national and local radio stations [listen here on SoundCloud]. The campaign received the widest support from broadcasters and includes executions which ran on BBC digital stations Radio 6 Music [listen here], Radio 4 Extra and Radio 1 Xtra [listen here] D1 digital stations as well as commercial groups as diverse as Global, Bauer, Communicorp, talkSPORT, Free Radio, Town and Country, KMFM and community stations.
- A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
- As part of the BBC summer digital radio campaign the BBC is produced 15 second TV slides to run on the end of content promos fweaturing information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and supported online.
- A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air.
- Installers and products (starting with the vehicle industry) will begin to carry the ‘Tick Mark’ certification from around Q4 2014. Communication campaigns of the ‘Tick Mark’ will run simultaeneously.
- After the success of the Absolute Radio/Peugeot on air car giveaway promotion, Absolute Radio launched their version of the industry summer coordinated digital radio campaign 'Don't miss a thing' with 6 new executions featuring Absolute Radio presenters and the choice of Absolute Radio stations. There is consistent messaging with the 9 BBC trails and 9 commercial radio ads, which are on air and run through to early August.
15.10.2014
Digital Radio UK is the organisation charged with overseeing the digital radio switchover in the UK.
2014 Campaigns
- A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
- As part of the BBC summer digital radio campaign the BBC is produced 15 second TV slides to run on the end of content promos fweaturing information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and supported online.
- A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air.
- Installers and products (starting with the vehicle industry) will begin to carry the ‘Tick Mark’ certification from around Q4 2014. Communication campaigns of the ‘Tick Mark’ will run simultaeneously.
- After the success of the Absolute Radio/Peugeot on air car giveaway promotion, Absolute Radio launched their version of the industry summer coordinated digital radio campaign 'Don't miss a thing' with 6 new executions featuring Absolute Radio presenters and the choice of Absolute Radio stations. There is consistent messaging with the 9 BBC trails and 9 commercial radio ads, which are on air and run through to early August.