Netherlands - Marketing - History

04.04.2014
Promotions

NPO Radio 6 in the Netherlands is runing a promotion to  give away free digital radios. Listeners need to take a selfie from the place they want to put their digital radio. Radio 6 Soul & Jazz is a digital-only station from the Netherlands public broadcaster NPO.

http://www.radio6.nl/nieuws/detail/2505/Elke-dag-een-Digital-Radio-de-deur-uit

Retail Session

On Thursday 26 March 2014 over 150 representatives from the Dutch retail and automotive sector gathered in Beeld & Geluid in Hilversum (the Netherlands). The Dutch platform Digital Radio+ organised its first retail session to inform the Dutch retail and automotive sector about the progress that has made since the start of digital radio in September 2013. There were presentations from Erik de Zwart (dj Radio Veronica), Machiel Frijters (Head of Marketing Sony Benelux), Barbara Schouten (GfK), Jacqueline Bierhorst (Digital Radio+) and Michiel Veenstra (dj 3FM).

http://www.raivereniging.nl/actueel/nieuwsberichten/2014-q1/20140321-informatiebijeenkomst-digital-radio-op-26-maart.aspx

For some of the presentations, see:

http://digitalradio.beinspired.com/adverteerders

Jacqueline Bierhorst told the audience that the first joint marketing campaign (Let's get Digital) from the public and commercial broadcasters will start on 15 May 2014. The campaign is supported by the Ministry of Economic Affairs.

 

03.04.2014

On Thursday 26 March 2014 over 150 representatives from the Dutch retail and automotive sector gathered in Beeld & Geluid in Hilversum (the Netherlands). The Dutch platform Digital Radio+ organised its first retail session to inform the Dutch retail and automotive sector about the progress that has made since the start of digital radio in September 2013. There were presentations from Erik de Zwart (dj Radio Veronica), Machiel Frijters (Head of Marketing Sony Benelux), Barbara Schouten (GfK), Jacqueline Bierhorst (Digital Radio+) and Michiel Veenstra (dj 3FM).

http://www.raivereniging.nl/actueel/nieuwsberichten/2014-q1/20140321-informatiebijeenkomst-digital-radio-op-26-maart.aspx

For some of the presentations, see:

http://digitalradio.beinspired.com/adverteerders

Jacqueline Bierhorst told the audience that the first joint marketing campaign (Let's get Digital) from the public and commercial broadcasters will start on 15 May 2014. The campaign is supported by the Ministry of Economic Affairs.

 

15.11.2013

Commercials, websites and promotions on the radio, in newspapers and online will commence in the run up to the official launch of DAB+, which will officially be on the 1st of September 2013 by the VCR and early 2014 by NPO.