Netherlands - Marketing - History

21.11.2017

2017 Campaign

The Netherlands is on track when it comes to the roll out of DAB+ according to research by Digital Radio NL. Data shows that since the start of the campaign "Let's get digital 'in May 2014, the awareness of digital radio increased to 59%. The number of DAB+ radios sold in 2016 increased by 33% compared to 2015.

The joint marketing campaign “let’s get digital” was launched Q2 2014 and supported by public and commercial broadcasters and the Ministry of Economic Affairs. 

The website http://www.digitalradio.nl/ was set up to raise awareness of DAB+ in The Netherlands.

 

2016 Campaign

Digital Radio NL campaign

Flight 1 -> February 15 until March 6

Flight 2 -> April 11 until May 1

Flight 3 -> May 30 until June 12

Flight 4 -> August 15 until September 4

Flight 5 -> September 26 until October 7

Flight 6 -> November 28 until December 18

2015 Campaigns
Summer 2015  

A TV campaign ran on NPO, NPO2 and NPO3 using radio personalities to promote digital radio.  

DAB+ Let’s get digital 1 from DAB+ Digitale Radio on Vimeo.

DAB+ Let’s get digital 2 from DAB+ Digitale Radio on Vimeo.

 

Spring 2015 

A spring campaign for Digital Radio+ (DAB+) was launched on the national radio stations. Here listeners are reminded of the benefits of digital radio. Former radio deejay Leo van der Goot is featured in the ad spot.The Spring spot on the radio is one of the campaigns to be launched this year for DAB+. This year again various activities are organised to increase awareness of DAB+. At the AutoRAI event a presentation will be given to inform the automotive industry about digital radio. Minister Kamp will hold talks with the automotive industry to deliver more new cars as standard with a DAB+ digital radio.

 

2014 Campaigns
Digital Radio Week

From October 13th to 17th 2014 the national public and commercial radio stations held "Week Digitale Radio" and devoted extensive attention to digital radio as DAB+ is being promoted in the Netherlands. The way in which the attention was paid varied according to each radio station.

Radio.NL set the action of the various radio stations in a row.

100% NL gives each program presented a 100% NL DAB+ radio;

Radio 10 gave each voter on the Top 4000 that comes in the broadcast a DAB+ radio;

On Q-music, each candidate Sound on the radio, were given a red DAB+ radio;

Sky Radio Listeners Every day, there was a chance to win a DAB+ radio by a code word to text and from the station;

Classic FM everyday gave a DAB+ radio away via the website;

NPO Radio 6 Soul & Jazz shows gave DAB+ radios away via the Internet and the App from the station. Listeners were in with a chance of winning by sending their favorite place to listen to Radio 6 in a photograph;

NPO Radio 1 listeners could win a DAB+ radio alarm clock by sending the slogan "Wake up NPO Radio 1 ...";

NPO Radio 2 shows gave DAB+ radios away in various programs;

Radio 538 and Slam FM gave DAB+ radios away via the Internet;

BNR gave attention t DAB+ on the Friday during the National Autoshow; 

FunX gave DAB+ radios away on the radio and via the website;

Efteling Radio gave DAB+ radios away during the Wonderful Afternoon Show.

The "Week Digitale Radio" was backed with a radio commercial that was played at various stations for one week.

"Let's get Digital!" campaign

The campaign for DAB+ in The Netherlands (Digital Radio+), "Let's get Digital," officially launched in May 2014. The campaign was supported by all national radio stations and aired online and TV.

The campaign was developed jointly by the national commercial and public radio stations, supported by the Ministry of Economic Affairs.

Watch the TV commercial at https://www.youtube.com/watch?v=bMbX_eahgf8&feature=youtu.be

 

Several journalists have written articles on the campaign and visuals from the campaign are being used in point of sales materials. Informative brochures are being distributed by retailers and radio manufacturers.

Listen to the ad at https://soundcloud.com/digital-radio-plus/nl-spot-mei-2014.

 

Promotions

NPO Radio 6 is running a promotion to give away free digital radios. Listeners need to take a selfie from the place they want to put their digital radio. Radio 6 Soul & Jazz is a digital-only station from the Netherlands public broadcaster NPO.

 

 

Retail Session

The Dutch retail and automotive sectors have been kept informed about the progress that has made since the launch of DAB+ digital radio in September 2013. For some of the presentations, see:

http://digitalradio.beinspired.com/adverteerders

15.06.2017

2017 Campaign

The Netherlands is on track when it comes to the roll out of DAB+ according to the latest research by Digital Radio NL. New data show that since the start of the campaign "Let's get digital 'in May 2014, the awareness of digital radio has increased to 59%. The number of DAB+ radios sold in 2016 increased by 33% compared to 2015.

The joint marketing campaign “let’s get digital” was launched Q2 2014 and supported by public and commercial broadcasters and the Ministry of Economic Affairs. 

The website http://www.digitalradio.nl/ was set up to raise awareness of DAB+ in The Netherlands.

2016 Campaign

Digital Radio NL campaign

Flight 1 -> February 15 until March 6

Flight 2 -> April 11 until May 1

Flight 3 -> May 30 until June 12

Flight 4 -> August 15 until September 4

Flight 5 -> September 26 until October 7

Flight 6 -> November 28 until December 18

2015 Campaigns
Summer 2015  

A TV campaign ran on NPO, NPO2 and NPO3 using radio personalities to promote digital radio.  

DAB+ Let’s get digital 1 from DAB+ Digitale Radio on Vimeo.

DAB+ Let’s get digital 2 from DAB+ Digitale Radio on Vimeo.

 

Spring 2015 

A spring campaign for Digital Radio+ (DAB+) was launched on the national radio stations. Here listeners are reminded of the benefits of digital radio. Former radio deejay Leo van der Goot is featured in the ad spot.The Spring spot on the radio is one of the campaigns to be launched this year for DAB+. This year again various activities are organised to increase awareness of DAB+. At the AutoRAI event a presentation will be given to inform the automotive industry about digital radio. Minister Kamp will hold talks with the automotive industry to deliver more new cars as standard with a DAB+ digital radio.

 

2014 Campaigns
Digital Radio Week

From October 13th to 17th 2014 the national public and commercial radio stations held "Week Digitale Radio" and devoted extensive attention to digital radio as DAB+ is being promoted in the Netherlands. The way in which the attention was paid varied according to each radio station.

Radio.NL set the action of the various radio stations in a row.

100% NL gives each program presented a 100% NL DAB+ radio;

Radio 10 gave each voter on the Top 4000 that comes in the broadcast a DAB+ radio;

On Q-music, each candidate Sound on the radio, were given a red DAB+ radio;

Sky Radio Listeners Every day, there was a chance to win a DAB+ radio by a code word to text and from the station;

Classic FM everyday gave a DAB+ radio away via the website;

NPO Radio 6 Soul & Jazz shows gave DAB+ radios away via the Internet and the App from the station. Listeners were in with a chance of winning by sending their favorite place to listen to Radio 6 in a photograph;

NPO Radio 1 listeners could win a DAB+ radio alarm clock by sending the slogan "Wake up NPO Radio 1 ...";

NPO Radio 2 shows gave DAB+ radios away in various programs;

Radio 538 and Slam FM gave DAB+ radios away via the Internet;

BNR gave attention t DAB+ on the Friday during the National Autoshow; 

FunX gave DAB+ radios away on the radio and via the website;

Efteling Radio gave DAB+ radios away during the Wonderful Afternoon Show.

The "Week Digitale Radio" was backed with a radio commercial that was played at various stations for one week.

"Let's get Digital!" campaign

The campaign for DAB+ in The Netherlands (Digital Radio+), "Let's get Digital," officially launched in May 2014. The campaign was supported by all national radio stations and aired online and TV.

The campaign was developed jointly by the national commercial and public radio stations, supported by the Ministry of Economic Affairs.

Watch the TV commercial at https://www.youtube.com/watch?v=bMbX_eahgf8&feature=youtu.be

 

Several journalists have written articles on the campaign and visuals from the campaign are being used in point of sales materials. Informative brochures are being distributed by retailers and radio manufacturers.

Listen to the ad at https://soundcloud.com/digital-radio-plus/nl-spot-mei-2014.

 

Promotions

NPO Radio 6 is running a promotion to give away free digital radios. Listeners need to take a selfie from the place they want to put their digital radio. Radio 6 Soul & Jazz is a digital-only station from the Netherlands public broadcaster NPO.

 

 

Retail Session

The Dutch retail and automotive sectors have been kept informed about the progress that has made since the launch of DAB+ digital radio in September 2013. For some of the presentations, see:

http://digitalradio.beinspired.com/adverteerders

20.06.2016

The joint marketing campaign “let’s get digital” was launched Q2 2014 and supported by public and commercial broadcasters and the Ministry of Economic Affairs. 

2016 Campaign

Digital Radio NL campaign

Flight 1 -> February 15 until March 6

Flight 2 -> April 11 until May 1

Flight 3 -> May 30 until June 12

Flight 4 -> August 15 until September 4

Flight 5 -> September 26 until October 7

Flight 6 -> November 28 until December 18

2015 Campaigns
Summer 2015  

A TV campaign ran on NPO, NPO2 and NPO3 using radio personalities to promote digital radio.  

DAB+ Let’s get digital 1 from DAB+ Digitale Radio on Vimeo.

DAB+ Let’s get digital 2 from DAB+ Digitale Radio on Vimeo.

 

Spring 2015 

A spring campaign for Digital Radio+ (DAB+) was launched on the national radio stations. Here listeners are reminded of the benefits of digital radio. Former radio deejay Leo van der Goot is featured in the ad spot.The Spring spot on the radio is one of the campaigns to be launched this year for DAB+. This year again various activities are organised to increase awareness of DAB+. At the AutoRAI event a presentation will be given to inform the automotive industry about digital radio. Minister Kamp will hold talks with the automotive industry to deliver more new cars as standard with a DAB+ digital radio.

 

2014 Campaigns
Digital Radio Week

From October 13th to 17th 2014 the national public and commercial radio stations held "Week Digitale Radio" and devoted extensive attention to digital radio as DAB+ is being promoted in the Netherlands. The way in which the attention was paid varied according to each radio station.

Radio.NL set the action of the various radio stations in a row.

100% NL gives each program presented a 100% NL DAB+ radio;

Radio 10 gave each voter on the Top 4000 that comes in the broadcast a DAB+ radio;

On Q-music, each candidate Sound on the radio, were given a red DAB+ radio;

Sky Radio Listeners Every day, there was a chance to win a DAB+ radio by a code word to text and from the station;

Classic FM everyday gave a DAB+ radio away via the website;

NPO Radio 6 Soul & Jazz shows gave DAB+ radios away via the Internet and the App from the station. Listeners were in with a chance of winning by sending their favorite place to listen to Radio 6 in a photograph;

NPO Radio 1 listeners could win a DAB+ radio alarm clock by sending the slogan "Wake up NPO Radio 1 ...";

NPO Radio 2 shows gave DAB+ radios away in various programs;

Radio 538 and Slam FM gave DAB+ radios away via the Internet;

BNR gave attention t DAB+ on the Friday during the National Autoshow; 

FunX gave DAB+ radios away on the radio and via the website;

Efteling Radio gave DAB+ radios away during the Wonderful Afternoon Show.

The "Week Digitale Radio" was backed with a radio commercial that was played at various stations for one week.

"Let's get Digital!" campaign

The campaign for DAB+ in The Netherlands (Digital Radio+), "Let's get Digital," officially launched in May 2014. The campaign was supported by all national radio stations and aired online and TV.

The campaign was developed jointly by the national commercial and public radio stations, supported by the Ministry of Economic Affairs.

Watch the TV commercial at https://www.youtube.com/watch?v=bMbX_eahgf8&feature=youtu.be

 

Several journalists have written articles on the campaign and visuals from the campaign are being used in point of sales materials. Informative brochures are being distributed by retailers and radio manufacturers.

Listen to the ad at https://soundcloud.com/digital-radio-plus/nl-spot-mei-2014.

 

Promotions

NPO Radio 6 is running a promotion to give away free digital radios. Listeners need to take a selfie from the place they want to put their digital radio. Radio 6 Soul & Jazz is a digital-only station from the Netherlands public broadcaster NPO.

 

 

Retail Session

The Dutch retail and automotive sectors have been kept informed about the progress that has made since the launch of DAB+ digital radio in September 2013. For some of the presentations, see:

http://digitalradio.beinspired.com/adverteerders