Australia promotes DAB+ in Billboard promotion

28.08.2014 - Commercial Radio & Audio WorldDAB Member - Australia Australia

A major outdoor advertising campaign is underway in Australia promoting the uptake of DAB+ digital radio. The commercial radio industry in the country is continuing to drive awareness of digital radio in five cities with DAB+ with the launch of an extensive outdoor billboard and bus side campaign, plus a series of three new Father’s Day radio ads playing on 42 radio stations. Banners promote “25 extra free to air stations and digital sound quality” to help add to the 2.8 million people, or 21.4% of people listening to DAB+ digital radio each week.

(Radio Today) Read more