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Italy's radio advertising on the rise in the first half of 2025: +4.4% compared to 2024

07.08.2025 - Italy Italy

The radio advertising market in Italy showed positive signs in the first half of 2025. According to data from the FCP-Assoradio Observatory, coordinated by Reply, investment in radio grew by +4.4% compared to the same period in 2024. This result reinforces the strategic role of radio in the media ecosystem. FCP-Assoradio president Monica Gallerini emphasised how the medium continues to enjoy the trust of advertisers: ‘The radio advertising market continues to grow, reflecting companies' confidence in radio, which remains central to integrated communication strategies.’ The data shows that radio is still perceived as an effective tool for reaching a wide audience, on the move and at different times of the day.

(Radio Speaker) Read more