Success in digital radio requires collaboration across the radio ecosystem, and the right building blocks must first be in place:
The three key elements to market development are:
Consumer pull is driven by sustained messaging and regular on-air campaigns:
EBU Digital Radio Report 2016 - Highlighting the main achievements for digital radio in Europe over the past 12 months.
The Country Information section of this website includes information and resources on national market development campaigns.
Digital Radio Toolkit - Commissioned report by EBU examining the key factors and best practices for the successful deployment of digital radio.
The Influence of Digital Radio on the Advertising Market (pdf): report by Commercial Radio Australia.