Market Development

Success in digital radio requires collaboration across the radio ecosystem, and the right building blocks must first be in place:

The three key elements to market development are:

Consumer pull is driven by sustained messaging and regular on-air campaigns:

Additional Resources

The Country Information section of this website includes information and resources on national market development campaigns.

Digital Radio Toolkit - Commissioned report by EBU examining the key factors and best practices for the successful deployment of digital radio.

The Influence of Digital Radio on the Advertising Market (pdf): report by Commercial Radio Australia.

Economic Advantages of DAB+

The cost of delivering a station in Bavaria on DAB+ compared to FM.

Digital radio videos

Watch DAB digital broadcasting campaigns, vox pops and informative videos.

Digital Radio Receivers

Find out about the hundreds of DAB/ DAB+ devices on the market with prices starting as low as 20 Euro (25 USD) consumers have plenty of choice when choosing what receiver to listen to their favourite digital radio stations on, whether at home, on the move or in-car.

Country Information

Find out where the DAB/DAB+ is on air and detailed information on market status, services on air, network coverage and maps, regulation, national marketing initiatives, digital radio in-car, receiver penetration and emergency broadcasting scenarios.

Join WorldDAB

Join WorldDAB, the global industry forum for digital radio professionals, facilitating the implementation of broadcast radio based on DAB, DAB+.