People said they would never consider buying a car without a radio: Michael Hill at #RDE22

20.05.2022 - Radioplayer WorldDAB Member

Michael Hill, Managing Director of Radioplayer, speaks to Wayne Stamm from radioinfo at Radiodays Europe following the session on "Driving radio into the future: Can it still be the star in the car." Hill says: "We found that 90% of the people we talked to said that there has to be a broadcast radio, as standard in all cars, and 80% of people said they would never consider buying a car without a radio... So we’re still number one in the car. That’s a big survey of 6000 people across many markets. It’s a very robust data, but we can’t take our place in the car for granted. We need to work really hard to maintain it."

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