PURE Digital is the UK consumer electronics company that started the DAB digital radio revolution and now dominates that market worldwide. From pioneering video, graphics and sound products in the early days of PC multimedia to cinema surround-sound systems and best-selling DAB digital radios, PURE has consistently delivered consumer electronics products with an acclaimed mix of high performance and ease of use. PURE’s innovative and award-winning products use technologies developed by its UK-based parent company Imagination Technologies.