Market Development

Success in digital radio requires collaboration across the radio ecosystem, and the right building blocks must first be in place:

The three key elements to market development are:

Consumer pull is driven by sustained messaging and regular on-air campaigns:

Additional Resources

The Country Information section of this website includes information and resources on national market development campaigns.

Digital Radio Toolkit - Commissioned report by EBU examining the key factors and best practices for the successful deployment of digital radio.

The Influence of Digital Radio on the Advertising Market (pdf): report by Commercial Radio Australia.

Digital radio videos

Watch DAB digital broadcasting campaigns, vox pops and informative videos.