United Kingdom - Automotive - History

02.08.2018

92.4% of new cars now have DAB digital radio as standard, according to CAP/SMMT data for Q2 2018. This is up from 90% in Q1 and 86.8% in Q2 2017. This means that 550,000 cars were sold in Q2 2018 with DAB and 2.2 million cars with DAB  in the last 12 months (July 2018). Q2 2018 in car digital listening hours grew by 20% year on year and reached a new record share of 34.5% (RAJAR Q2 2018), supported by over half a million new cars coming onto UK roads with DAB digital radio as standard in Q2 2018 alone (Q2 2018 CAP/SMMT).

With over 35 million cars on the road, the challenge (and opportunity) remains in the aftermarket. Digital Radio UK is working with the industry to support the growing aftermarket with consistent media and in-store promotional campaigns. As of March 2018, over 11 million cars on the road in the UK are able to receive digital radio.  All new cars in the UK fitted with DAB are also DAB+ compatible which is important given the growing number of stations broadcasting on DAB+ in the UK, including 5 national stations – Fun Kids, Magic Chilled, JazzFM, Union Jack and Forces BFBS, a number of local commercial stations, plus around 100 ultra-local community and commercial stations on small-scale DAB.

Service Following

Arqiva, Global Radio, Bauer and Digital Radio UK have pioneered the launch of service following in the UK. Service following is part of the Digital Radio Tick Mark minimum specifications and is present for Global Radio on all ensembles carrying Global's services – Capital, Heart, XFM, Gold and Classic FM, and for Bauer on all ensembles carrying Hits Radio. This offers drivers an uninterrupted listening experience as they move out of one ensemble carrying these services and into another. DRUK and broadcasters have specified a test route for anyone wishing to test service following on receivers and for  more information on this or the Tick Mark, contact Sam Bonham, Technology Development Manager, Digital Radio UK sam.bonham@digitalradiouk.com.

AA Member Research: digital radio satisfaction high in car

  • The AA fielded a piece of online research into digital radio in cars and received a creditable 29,000 responses.
  • The survey found that 91% of drivers listen to broadcast radio in their car, 22% of all drivers have digital radio in their car and 86% of drivers were highly satisfied with their digital radio.
  • Most drivers without digital radio were not considering buying an adapter but were either waiting to buy a new car or for the switch-off of the FM services.
  • There is clear price resistance to buying car adapters. 53% of drivers without digital radio would consider buying a car adapter, but only if the price was under £100. 4% would pay over £100 and 43% would not buy an adapter.
  • 51% of drivers were aware of radio switchover. Internal research conducted by broadcasters indicates that most people think radio switchover will happen in the next 5-10 years.
  • The research confirms the high level of consumer satisfaction with digital radio in cars and highlights the importance of having more affordable adapters available.
17.07.2018

92.4% of new cars now have DAB digital radio as standard, according to CAP/SMMT data for Q2 2018.

In 2017, a total of 2.2 million cars were sold with DAB as standard.

In Q1 2018 in-car digital listening reached a new record share of 33.4%, a growth in hours of 16.6 million hours or 26% year on year. In that time, digital listening in cars contributed to 54% of all digital listening hourly growth.

With over 35 million cars on the road, the challenge (and opportunity) remains in the aftermarket. Digital Radio UK is working with the industry to support the growing aftermarket with consistent media and in-store promotional campaigns. As of March 2018, over 11 million cars on the road in the UK are able to receive digital radio.  All new cars in the UK fitted with DAB are also DAB+ compatible which is important given the growing number of stations broadcasting on DAB+ in the UK, including 5 national stations – Fun Kids, Magic Chilled, JazzFM, Union Jack and Forces BFBS, a number of local commercial stations, plus around 100 ultra-local community and commercial stations on small-scale DAB.

Service Following

Arqiva, Global Radio, Bauer and Digital Radio UK have pioneered the launch of service following in the UK. Service following is part of the Digital Radio Tick Mark minimum specifications and is present for Global Radio on all ensembles carrying Global's services – Capital, Heart, XFM, Gold and Classic FM, and for Bauer on all ensembles carrying Hits Radio. This offers drivers an uninterrupted listening experience as they move out of one ensemble carrying these services and into another. DRUK and broadcasters have specified a test route for anyone wishing to test service following on receivers and for  more information on this or the Tick Mark, contact Sam Bonham, Technology Development Manager, Digital Radio UK sam.bonham@digitalradiouk.com.

AA Member Research: digital radio satisfaction high in car

  • The AA fielded a piece of online research into digital radio in cars and received a creditable 29,000 responses.
  • The survey found that 91% of drivers listen to broadcast radio in their car, 22% of all drivers have digital radio in their car and 86% of drivers were highly satisfied with their digital radio.
  • Most drivers without digital radio were not considering buying an adapter but were either waiting to buy a new car or for the switch-off of the FM services.
  • There is clear price resistance to buying car adapters. 53% of drivers without digital radio would consider buying a car adapter, but only if the price was under £100. 4% would pay over £100 and 43% would not buy an adapter.
  • 51% of drivers were aware of radio switchover. Internal research conducted by broadcasters indicates that most people think radio switchover will happen in the next 5-10 years.
  • The research confirms the high level of consumer satisfaction with digital radio in cars and highlights the importance of having more affordable adapters available.
13.07.2018

92.4% of new cars now have DAB digital radio as standard.

In 2016, a total of 2.3 million cars were sold with DAB as standard.

In Q4 2017 in-car digital listening exceeded 30% for the first time to reach a new record share of 30.9%, a growth in hours of 15.7 million hours or 26% year on year. Digital listening in cars has contributed to 40.6% of all digital listening hourly growth.

With over 35 million cars on the road, the challenge (and opportunity) remains in the aftermarket. Digital Radio UK is working with the industry to support the growing aftermarket with consistent media and in-store promotional campaigns. As of March 2018, over 11 million cars on the road in the UK are able to receive digital radio.  All new cars in the UK fitted with DAB are also DAB+ compatible which is important given the launch of 3 DAB+ services on the new Sound Digital DAB network  – Jazz FM, Fun Kids and Magic Chilled – and with more expected to come.

RAC launches digital radio installation service

The RAC is a vehicle repair and recovery service in the UK. They are the first repair group to launch an online digital radio installation service with fully fitted adapters from £149.99 [see here]. There are currently two products available, the AutoDAB Connect (£149.99 fitted) and the JustDRIVE DAB (£219.99 fitted) - both tick mark approved.

Digital Radio UK – Digital Dashboard Audit

Drivers love digital radio in cars, and DAB digital radio is increasingly becoming the norm; 86% of new cars in the UK now come with DAB as standard. However, the introduction of connected cars and changes to digital dashboards could affect the ability of drivers to access broadcast radio. Digital Radio UK has conducted a Digital Dashboard Audit to find out if radio is still prominent on dashboards and assess the implications of connectivity on the user experience. Read the full report here.

Service Following

Alongside the launch of the Digital Radio Certification Mark; Arqiva, Global Radio and Digital Radio UK have rolled out service following for Global Radio to all those ensembles carrying Global Radio services – Capital, Heart, XFM, Gold and Classic FM. This is a significant milestone for the industry and comes after three years of trials. Service following is required as part of the Minimum Specification for in-vehicle products, therefore this test route will be useful for manufacturers to test their products.  For more information contact Sam Bonham, Technology Development Manager, Digital Radio UK sam.bonham@digitalradiouk.com.

AA Member Research: digital radio satisfaction high in car

  • The AA fielded a piece of online research into digital radio in cars and received a creditable 29,000 responses.
  • The survey found that 91% of drivers listen to broadcast radio in their car, 22% of all drivers have digital radio in their car and 86% of drivers were highly satisfied with their digital radio.
  • Most drivers without digital radio were not considering buying an adapter but were either waiting to buy a new car or for the switch-off of the FM services.
  • There is clear price resistance to buying car adapters. 53% of drivers without digital radio would consider buying a car adapter, but only if the price was under £100. 4% would pay over £100 and 43% would not buy an adapter.
  • 51% of drivers were aware of radio switchover. Internal research conducted by broadcasters indicates that most people think radio switchover will happen in the next 5-10 years.
  • The research confirms the high level of consumer satisfaction with digital radio in cars and highlights the importance of having more affordable adapters available.