More than half of Bauer Media's audience uses digital radio
25.05.2016 - United Kingdom
Bauer has reported 55 percent of its total listening takes place via a digital device, as compared to the industry average of 44 percent. Bauer has seen a 12 percent increase year over year in its digital listeners—now at 11.3 million. Bauer Radio reaches 17.5 million listeners in total, a four percent increase year over year.
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