Richard Dunmall, group managing director of advertising at Bauer Media, on the value of advertising on DAB digital radio

15.12.2014 - United Kingdom United Kingdom

The stats say that ad space is premium, with DAB digital radio listeners 19% are more likely to notice ads on the radio than the average UK adult. Couple that with the fact that they earn 7% more than the average UK adult and you've got yourself a very valuable consumer group. Tech and data will help us prove the premium value of digital advertising.

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