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DAB+ to play key role in Bavarian Christmas campaign

25.11.2014 - Germany Germany

Digital radio will play a significant role in a Bavarian campaign to celebrate the Christmas season. A newly launched Digital Radio Germany marketing campaign in Bavaria and Baden-Württemberg will feature on digital radio and will be supported by print and online advertising. Michael Reichert, Head of ARD Project Office Digital Radio, SWR said. "We want to draw attention to Digital Radio. Buoyed by latest GfK figures, digital radio is the largest driver of growth in the segment portable radios ". Press release (German) attached.

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