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Swedish commercial radio CEO in favour of digitalisation

10.09.2014 - Sweden Sweden

In a recent article Staffan Rosell, CEO of Swedens largest commercial broadcaster SBS Radio, calls for more objective views on the switchover from FM to DAB+. In a segment in the “SR EKOT” radio programme to the Review Board, the switchover is reported to bring high costs with no or uncertain consumer benefits. "There is absolutely no evidence that the switchover from FM to DAB+ would cost hundreds of millions of crowns claimed in the article. Rather, distribution costs will be lower in the long term, and competition will be on equal terms when commercial radio can broadcast nationally," writes Rosell.

(Dagens Media) Read more