RAJAR: 6 Music more popular than Radio 3

31.07.2014 - British Broadcasting Corporation (BBC) WorldDAB Member - United Kingdom

6 Music has attracted 1.89m people listening on digital radio only, whilst BBC Radio 3, which has a full network of FM transmitters across the country pulls in 1.8m. Ford Ennals, CEO of Digital Radio UK, says: “Digital listening held steady in Q2 2104 but there has been a huge shift in radio listening over the last few years. This is highlighted by the decline in analogue listening to 56.6% which is even more extreme in home, where analogue and digital listening share are now nearly equal. For digital listening to increase to the next level will require significantly more growth in digital listening in car, as well as for local DAB coverage to be expanded towards FM equivalence and for more national digital-only stations to be launched.”

(Radio Today) Read more