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Bauer crosses 50% digital listeners line in Rajar Q2 figures

31.07.2014 - United Kingdom United Kingdom

At Bauer Media, which owns channels such as Magic 105.4, Liverpool’s Radio City and Edinburgh’s Forth 1, more than half of listeners (50.8 per cent) tuned in through digital, its highest ever number and higher than the industry average of 36.8 per cent. More than three quarters (82 per cent) of Absolute Radio listeners tuned in via digital.

(The Drum) Read more