Fix Radio claims weekly audience of over 200,000 tradespeople

07.02.2023 - United Kingdom United Kingdom

Nielsen has reported that DAB+ station Fix Radio has a weekly audience of 211,000 tradespeople. The audience audit also revealed the station’s average weekly listening hours for the first time. Fix Radio had 19.8 hours of average weekly listening and 2.8 hours of average daily listening between June and November. “Fix Radio finished 2022 with a bang,” said company CEO and founder, Louis Timpany. “Since going national in May, the station has gone from strength to strength. I’ve always believed that builders are radio-mad and were crying out for their own station. The sheer amount of time they spend with Fix proves they love what they hear,” he added. Previously, when broadcasting as a regional DAB station in London and Manchester, the radio station’s own research estimated its weekly reach at 85,000 tradespeople.

(Radio Today UK) Read more