Italian DAB convention explores AI and adapting

25.01.2023 - Media DAB S.C.A.R.L. WorldDAB Member - Italy Italy

The DAB convention, held on Saturday 21 January in Franciacorta (Bs) by local consortia MediaDab, SpaceDab and GoDab, attracted a lot of interest. The day was opened by MediaDab President Vincenzo Dolce, followed by speeches from many industry professionals. Among others, Gianluca Busi, Innovation Manager of the Elenos Group and CEO of 22HBG (FM-world's publishing company), who spoke about how Artificial Intelligence can be used in radio broadcasting. The real challenge,' Busi emphasised, 'will be how to give value and how to capitalise economically on DAB, which must not be an additional cost for local radio stations. Busi sees DAB+ as a green, positive light, which, together with the radio stations' other digital assets (websites, apps, smart speakers), will change tomorrow to adapt, thanks also to artificial intelligence, to the way the new generations use information and content.

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