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DAB+ in autumn: new campaign for DAB+ in Germany

07.10.2022 - Deutschlandradio WorldDAB Member - Germany Germany

From 14 November to 4 December, DAB+ will be the focus of marketing by the members of the Digital Radio Association Germany: for three weeks, ARD, Deutschlandradio, private programme providers, manufacturers and other members will provide cross-media information on the digital radio standard and its many advantages. The campaign period also marks the launch of a new cross-media communication campaign. The campaign claim "If you want to feel, you have to hear". sums up what it's all about: the emotional value of radio as a medium and unforgettable listening moments. The plus of the DAB+ logo plays an important visual role in the campaign elements and illustrates the "more" in programme variety, listening pleasure and quality. Keywords such as "passion+", "moments+" or "home+" reinforce the emotional message.

(Digitalradio Büro Deutschland) Read more