Swiss broadcaster gains new advertising clients with expanded DAB+ coverage

05.01.2022 - Switzerland Switzerland

Swiss radio station JAMES FM is expanding its DAB+ broadcasting area to include the important economic region of Zurich. What began as a DAB+ station in Central Switzerland has now a loyal audience throughout Switzerland. Since the beginning of the year JAMES FM can also be received on DAB+ in the greater Zurich area. Advertisers can book campaigns in the entire DAB+ broadcasting area or in the individual DAB broadcasting regions “Central Switzerland” and “Zurich”. In addition to long-standing advertising customers, well-known new partners have joined for the DAB+ launch in Zurich.

(Radioszene.de) Read more