New RAJAR listening data confirms predominance of digital radio platforms
28.10.2021
- United Kingdom 
Digital listening in the UK has surged to 65.8% of all radio listening. DAB is now the predominant platform for radio listening accounting for 43% of all listening compared to 34.2% for AM/FM. The strong performance of digital platforms has been boosted by the launch of a number of new digital stations in the last 18 months. Digital listening in car now accounts for 53% of all in car listening, with DAB in car accounting for 46.6% of listening (compared to AM/FM’s 33.1%). Ford Ennals, CEO of Digital Radio UK, said: ‘’The new RAJAR listening data for Q3 2021 confirms the importance of digital listening and digital platforms which now account for two thirds of all radio listening. It’s funny to consider that some radio industry commentators used to question the viability of DAB which is now comfortably the predominant radio platform accounting for 25% more hours of listening than FM and AM combined. It’s good to see the new distinctive digital-only stations launched during the pandemic finding audiences and supporting digital growth.”
(Digital Radio UK) Read more