SCA says DAB+ stations have helped it weather ratings turbulence
23.10.2020
- Australia 
Southern Cross Austereo’s (SCA) Hit and Triple M-branded DAB+ stations have helped the audio company continue to charge advertisers premium rates despite ratings fluctuations on its FM stations. According to Adam Williscroft, content director for Hit and Triple M Digital Radio, DAB+ stations “were designed to be brand-safe options, but to also complement the parent FM brand."
(Radio Today) Read more