Radio’s robustness in a competitive audio environment

08.11.2018 - Digital Radio UK - Radioplayer WorldDAB Member - British Broadcasting Corporation (BBC) WorldDAB Member - United Kingdom United Kingdom

Radiocentre’s Chief Executive Siobhan Kenny joined experts from around the world at WorldDAB General Assembly in Berlin to discuss key developments in the digital radio space, including the importance of a multiplatform approach with DAB forming an integral part of the mix. Also discussed was the rise of national brands and brand extensions on DAB giving audiences and advertisers more choice.

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