DAB family of standards is extremely flexible - it is easy to transmit DAB, DAB+ and DMB on the same transmission ***
There are more DAB radios available than any other digital radio platform ***
DAB+ offers lower infrastructure costs for new services than any other digital radio platform ***
A typical DAB kitchen radio consumes a third less power than an energy saving light bulb ***
Over 50 different combined DAB/DAB+ receiver models commercially available ***
DAB Slide show pictures enables advertisers to couple pictures with audio magnifying consumer brand awareness ***
Marketing Committee Paris - Presentations
39th MC Workshop - Best Case Commercial Radio Stations - Paris, France
Presentations
Doing it right this time: The REGIOCAST approach to digital radio in Germany - Boris Lochthofen, Regiocast
Absolute Radio: We are family - Chris Goldson, Absolute Radio
Turning Digital Radio into Commercial Radio - the UK Story - Nick Piggott, Global Radio (UK)
The market potential for Commercial Digital Radio in Sweden - Thomas Ryden, Teracom
Audience Growth: “The Rules” - Nik Goodman, Nik Goodman Media Consulting
Digital natives: the future of Digital Radio - Samuel Vuillermoz, MX Labs
DAB+ Ireland - Dusty Rhodes, Digital Radio Ltd
FM switch off, death or necessity for commercial radio? - Hans Petter Danielsen, P4